Writing is a passion and an art, but it can also be a business. For authors looking to get discovered, there are certain steps they can take to increase their chances of success. In this blog post shared by MariesArtEST2017, we will discuss some of the best strategies for authors looking to up their game.
Make a Business Website
Creating an online presence is essential for any author looking to boost their exposure in the literary world. A professional website serves as a platform where readers can find out more about you and your writing. Invesp notes that it’s also important that your website looks modern and aesthetically pleasing so that visitors stay engaged and come back for more. Additionally, having a professional website allows you to showcase your work and connect with potential publishers or fans.
Build Your Social Media Presence
Having an active social media presence is key when it comes to getting discovered by readers. Post regularly on platforms with content related to writing or books in general depending on the audience that you are trying to reach. This is also a great way to build relationships with other authors in the same field which could result in collaborations down the line.
Collaboration Within an Online Writing Community
Joining online writing groups or forums is another great way for authors looking to get discovered. Participating in these discussions provides valuable insights into what publishers are looking for as well as advice from experienced writers who have been “in the trenches” before you. It’s also nice to feel connected with others who share similar passions and interests as you do.
Attend Industry-Related Events
Industry events like book fairs or publishing conferences are a great way for authors to get noticed and make connections with industry professionals like editors or agents. It's important to remember to prepare in advance by ensuring that your CV, resume, or portfolio is in order. Showing up with only enthusiasm is no longer enough; without proper preparation, you may miss out on potential opportunities.
Send Your Work to Many Publications
Aspiring authors often forget to submit their work to publications suited to their topics and genres. Doing so helps to avoid wasting time submitting works unappealing to certain markets; lack of research may lead to reduced chances of success. Those unwilling to take the extra effort in researching, are likely to find themselves with decreased exposure compared to those who do.
Work with Influencers and Incentivize Referrals
Sideqik points out that social media influencers are invaluable for boosting exposure to target audiences. Connecting with relevant influencers in the genres covered by your writing can lead to significant boosts in exposure levels which were previously only achievable through traditional marketing channels. Additionally, working with influencers in their already established networks can reduce overall marketing costs associated with promoting your writing and minimize the promotional efforts required from you.
It’s a good idea to ask for referrals from influencers. Sweeten the pot for their participation by offering referral incentives like prepaid cards, gift cards, or donations to their charity of choice. Personalizing and styling payments with your branding and custom messaging can be accomplished with this free solution, and API that conveniently allows you to automate referral incentive payments.
Interact Whenever Possible
Networking is essential to reach desired target audiences and increase exposure. Taking the initiative to contact industry professionals who work with related genres is a great way to start. Doing this can open up new doors of opportunities, as networks tend to grow exponentially once strong enough foundations are laid down.
The Benefits of a Multi-Purpose Room
Investing in a dedicated room for writing can be essential for creating the right environment to produce high-quality literature. It provides the writer more space and a personal haven that is designed to speed up and improve their writing skills. This investment can also give homeowners significant value since people are always eager to buy properties that contain these amenities.
Becoming an author is no easy feat but just remember that anything worth achieving requires hard work and dedication. These tips, from attending industry events to incentivizing influencer referrals, should serve as starting points for anyone hoping to break into the literary world and make it big someday. With focus, discipline, and perseverance anything can happen – don’t let anyone stop you from achieving your dreams.
MariesArtEST2017 uses art as a way to cope with mental health and improve overall daily life. Contact us today to learn more!